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Contact info
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Call:
+38 (068) 133-35-89
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Write:
lumex.inbox@mail.com
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Visit:
742 Crescent road, Toronto, Canada
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Case Studies That Speak for
Business Themselves
Cybersecurity Overhaul
for a Healthcare Firm
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Client:
Lumex inc.
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Сompletion date:
24.07.25
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Service:
Business Strategy & Planning
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Website:
Lumex.com.li
About project
In an industry defined by constant movement and tight margins, logistics companies must evolve rapidly to stay ahead. Our client — a multinational logistics provider with operations spanning over 25 countries — had built a robust global network, but was starting to feel the strain of legacy systems, regional silos, and a fragmented brand image. While their infrastructure and service capabilities remained strong, the organization lacked a unified strategic narrative and operational cohesion necessary for long-term resilience.
As emerging competitors positioned themselves as agile and tech-enabled, the client's brand was increasingly viewed as traditional and internally inconsistent — especially across its regional hubs. This perception gap, coupled with inefficiencies in collaboration, presented a serious obstacle to sustainable growth, digital transformation, and market relevance.
Recognizing the need for change, the company engaged us to help realign its strategic vision, reposition the brand, and build a global framework that would enable both integration and innovation.
Our Approach
We began with a multi-phase engagement that combined business strategy, brand consulting, and operational transformation. Working directly with executive leadership, regional managers, and internal stakeholders, we designed a process that was both inclusive and insight-driven.
Our team conducted in-depth research across markets, interviewed cross-functional teams, audited internal documentation and workflows, and benchmarked competitors’ messaging, service models, and digital tools. From there, we identified core areas of misalignment — including inconsistent brand narratives, duplicated operational processes, unclear strategic priorities, and a lack of tools for cross-regional communication.
We then partnered with the client’s transformation office to design a roadmap for modernization — balancing the need for internal consistency with the flexibility to adapt to local market demands.
What We Delivered
Our work included a range of strategic and tactical initiatives, each contributing to a stronger, more future-ready organization:
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Repositioning the brand
as a tech-forward, customer-centric logistics partner — moving away from legacy language and towards a message of reliability, speed, and innovation.
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Unifying internal operations
under a single global framework, with clearly defined processes, shared performance indicators, and alignment mechanisms across departments and regions.
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Designing a refreshed visual identity and brand voice
— one that was both globally consistent and locally adaptable, supported by a comprehensive brand guideline system.
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Building a scalable strategic roadmap
for international expansion, tied to realistic KPIs, digital transformation milestones, and market re-entry timelines.
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Developing internal alignment tools
such as strategic playbooks, leadership communications kits, and rollout toolkits to equip local offices with the materials needed for consistent execution.
Key Goals
Our engagement focused on four primary strategic goals:
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Strengthen brand relevance
in global and regional markets by updating the company’s positioning and clarifying its core value proposition.
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Improve operational consistency
across regional hubs by streamlining workflows, reducing inefficiencies, and creating shared accountability systems.
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Enhance perception among enterprise clients,
particularly in industries where reliability and innovation are key decision drivers.
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Lay the foundation for digital transformation,
ensuring the organization was structurally and culturally prepared to adopt new technologies.
Results
The impact of this project was both immediate and long-term:
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+40% increase in brand recall
across key target regions, based on post-repositioning market surveys.
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Streamlined SOPs
(Standard Operating Procedures) were adopted by 18 of 25 regional offices within the first 6 months, resulting in faster coordination and fewer process redundancies.
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12% reduction in lead times
across the supply chain — largely driven by improved internal collaboration and better data sharing.
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Successful launch of 3 new services
under the updated brand, contributing to increased client acquisition and retention rates in the B2B segment.
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Executive and regional teams reported higher strategic clarity,
with alignment tools leading to faster decision-making and reduced friction in cross-functional initiatives.
Conclusion
This project was not just about refreshing a brand — it was about preparing a global organization to thrive in a complex, fast-moving market. By aligning strategy, brand, and operations, we helped our client move from fragmented and reactive to focused, integrated, and future-ready.
Do you have any questions?
What We’ve
Achieved Together
Each project we take on is a partnership — rooted in trust, driven by insight, and focused on results. From global brands to ambitious startups, our work reflects real challenges, smart solutions, and measurable impact.
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